Pub. 7 2017 Issue 2

10 AT THE CENTER OF UTAH INDUSTRY In 1926, Charles N. “Jimmie” James flew a plane for Western Air Express (later Western Airlines) to Los Angeles. He had two passengers, Ben F. Redman and J.A. Tomlinson, who sat on sacks of U.S. mail for the duration of the flight. Their presence made this the first commercial passenger flight. In 1927, Charles Lindbergh made history by flying solo across the Atlantic Ocean on May 20th and 21st. The U.S. fell in love with him. He went on a nationwide tour in his plane, the “Spirit of St. Louis,” and visited 48 states and 92 cities. Along the way, he gave 147 speeches and rode in parades for 1,290 miles. Salt Lake City’s turn, which took place on September 4th, was between a visit to Cheyenne, Wyoming on September 2nd and Boise, Idaho on September 4th. It created a traffic jam; approximately 35,000 people tried to go to Woodward Field to see him. Two days before Lindbergh’s dazzling visit, the first transcontinental air mail and air freight delivery took place, starting at New Brunswick, NJ. By 1928, mail was being delivered to Ogden. The plane circled around in the air while those inside dropped bags of mail through the door for the people on the ground to pick up and deliver. Woodward Field was selected as the home of the 10th Army Air Force Reserve unit in 1927. Crews trained at the Salt Lake Air Force Base as they prepared to fly the B-17 Flying Fortress, and in 1947 the National Guard started using the field as well. In 1938, President Roosevelt appointed an Ogden man named Robert H. Hinckley to head up the Civil Aeronautics Authority – the CAA – which was the predecessor of today’s FAA. Hinckley, with a green light from the president, started the Civilian Pilot Training Program (CPT) in 1939. The program enlisted local colleges and universities to offer ground and flight training to young men and women in order to build the much-needed base for military and commercial pilots. By the end of 1939 there were over 9,000 students active in aviation programs offered through 435 colleges and universities. One account from that time mentions the scores of piper cub planes piloted by students, circling over then newly built airport. They looked like a large flock of geese. When the U.S. entered WWII, in December of 1941, the CPT had trained close to 90,000 pilots and had close to 8,400 combat planes and over 10,000 support planes ready to fly. Just like the mining industry, the aviation industry has a long and storied history in Utah and remains an important component of the state’s economy today. Air travel is a way of life. In fact, it is difficult to imagine life without it. Thanks to the mining industry and the minerals and metals produced in Utah, we don’t have to. X AVIATION AND MINING continued from page 9 Advertising in your association’s trade journal is a solid approach to business development. In fact, a recent survey done via the PPA called The Essential Medium, found B2B publications - such as Mining Focus , to be the number one information source within any given industry when compared to other media. In the survey, respondents were asked whether they agreed or dis- agreed with a series of attitude statements and the PPA compiled the data, resulting in the percentages. Verbatim responses were collected by the survey, which are added to exemplify the points. Here are a few excerpts: • Business publication are rated the first choice for staying in touch with what’s going on in their sector by 61% percent of decision makers. • 83% of managers would recommend to people starting a career in their sector to read the business publications. • “If I didn’t read them I wouldn’t know what’s going on.” • 71% of decision makers believe that B2B magazines are essential reading. • “I would be lost without my business publications.” • “With the information we gather from the publications, we can determine if we are on the right track or if we need • to change direction.” BENEFITS OF ADVERTISING